Privacy Policy

1. Who We Are

Forma Roofing provides residential and commercial roofing services throughout South Florida.

Office: 300 SE 2nd St, Suite 66, Fort Lauderdale, FL 33301. Phone: +1 (754) 227-3258. Email: info@formaroofingfl.net

2. Information We Collect

We may collect personal information directly from you, automatically through your use of our website, or from third-party services.

Information you provide: full name, email address, phone number, property address, city and ZIP code, roofing project details, insurance claim information, photos and documents, and additional voluntary information.

Information collected automatically: IP address, browser type, device type, operating system, pages visited, time on pages, referring website, access date and time, general geographic location, and website interaction data.

3. Cookies and Tracking Technologies

Our website may use cookies, session cookies, persistent cookies, Google Analytics, Google Ads conversion tracking, the Meta (Facebook) Pixel, and other analytics and marketing technologies.

Cookies assist with functionality, analytics, preferences, advertising measurement, fraud prevention, and security.

4. How We Use Your Information

Information supports responding to inquiries, providing estimates, scheduling inspections, performing services, improving our website and customer service, sending information, communicating about appointments, processing warranty requests, preventing fraud, protecting legal rights, ensuring legal compliance, maintaining records, conducting analytics, and enhancing advertising.

5. Legal Basis for Processing

Depending on applicable law, we process personal information based on one or more of the following: your consent, performance of a contract, legitimate business interests, compliance with legal obligations, and protection of our legal rights.

6. Sharing Your Information

We do not sell your personal information.

Information may be shared with website hosts, email providers, payment processors, marketing agencies, analytics providers, CRM providers, cloud storage providers, project contractors, and legal, accounting or insurance professionals when necessary, plus government authorities when legally required.

7. Third-Party Services

Our website may use third-party services including but not limited to Google Analytics, Google Ads, Google Maps, the Meta Pixel, Microsoft Advertising, website hosting providers, and spam protection services.

8. Data Security

We implement commercially reasonable administrative, technical, and physical safeguards designed to protect your information from unauthorized access, loss, misuse, disclosure, alteration, and destruction.

However, no method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Data Retention

We retain personal information only as long as reasonably necessary to provide services, fulfill contractual obligations, resolve disputes, comply with legal requirements, maintain business records, and enforce our agreements.

Information is securely deleted or anonymized when no longer necessary.

10. Your Privacy Rights

Depending on your location and applicable law, you may have the right to access your personal information, request correction of inaccurate information, request deletion of personal information, request a copy of your information, restrict certain processing activities, object to certain uses of your information, withdraw consent when applicable, and opt out of certain marketing communications.

11. California Privacy Rights

California residents possess rights under the CCPA and CPRA including knowing what information is collected, requesting deletion, requesting correction, accessing information, limiting sensitive data use, and avoiding discrimination for exercising privacy rights.

12. Florida Residents

Residents of Florida are protected under applicable state and federal privacy laws. We are committed to handling personal information responsibly and in accordance with all applicable legal requirements.

13. Children's Privacy

Our website is not directed to children under the age of 13.

We do not knowingly collect personal information from children under 13 years of age. If we become aware that such information has been collected, we will take reasonable steps to delete it.

14. Email Communications

Email addresses may be used for responding to inquiries, sending estimates, confirming appointments, providing updates, handling warranty requests, and sending requested information. Promotional communications allow opt-out via unsubscribe or direct contact.

15. SMS Communications

If you voluntarily provide your phone number, we may contact you by phone or text message regarding appointments, estimates, scheduling, customer service, and project updates.

Message frequency may vary. Message and data rates may apply. Text HELP for assistance, reply STOP to opt out.

16. External Links

Our website may contain links to third-party websites.

We are not responsible for the privacy practices, content, or security of external websites. We encourage users to review the privacy policies of any third-party websites they visit.

17. Do Not Track Signals

Some web browsers offer a "Do Not Track" feature. Because there is no universally accepted standard for responding to these signals, our website may not respond to Do Not Track requests.

18. International Visitors

Although our services are primarily offered within the United States, visitors from other countries may access our website.

By using our website, you acknowledge that your information may be transferred to and processed within the United States.

19. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will become effective immediately upon posting the revised version on this page. We encourage users to review this Privacy Policy periodically.

20. Contact Us

For privacy inquiries, contact us at 300 SE 2nd St, Suite 66, Fort Lauderdale, FL 33301, by phone at +1 (754) 227-3258, or by email at info@formaroofingfl.net.